SURGE PROGRAMMING
From concept through commercialization, SURGE membership offers programs and resources that will help entrepreneurs launch and grow successful companies.
TRACTION ACCELERATOR
After a strong first cohort, A:LAB is returning to SURGE at The Next Center, this time launching the Traction Accelerator—helping West Michigan startups move beyond product-market fit and build the systems needed to generate repeatable revenue.
Over eight weeks, founders will work alongside experienced mentors to test pricing, strengthen sales strategies, build partnerships, improve customer retention, and create a scalable growth engine.
Every accepted entrepreneur also receives $500 to fund a real-world business experiment and accelerate progress.
We’re proud to partner with the Michigan Economic Development Corporation to bring another opportunity like this to founders across West Michigan.
Applications are now open.
Learn more and apply: https://vist.ly/5czdk
Business Coaching & Accountability Sessions Stay on the path to success with monthly goal setting, accountability, planning, and guidance in tackling critical business issues.
Member-Focused Social Gatherings Regularly scheduled Happy Hours, Idea Pitches, and member-led workshops help you connect with other community members.
Start-Up Clinics SURGE Startup Clinics are peer-to-peer monthly sessions where you will develop trusting relationships with other founders. Facilitated sessions will give you the opportunity to share experiences, discuss current challenges and keep each other accountable.
Business Accelerator Fund (BAF) The Business Accelerator Fund (BAF) is a fund available through the state designed to help high-tech startups pay for services to achieve company milestones. Qualifying startups can receive up to $75,000 towards services (incrementally).
Mentor Network SURGE mentors are a dynamic network of individuals with experience and backgrounds in various industries. SURGE start-ups can meet one-on-one with mentors to seek advice on marketing, public relations, software and application development, design, engineering, raising capital, mergers & acquisitions, business strategy, and legal matters.
SURGE Credits + Discounted Services Get assistance in marketing, legal, engineering consulting and more! SURGE may contribute up to $2500 in SURGE Credits to qualifying projects.
Entrepreneurial Support Network (ESN) Great companies need more than great ideas.
SURGE helps founders prepare for capital while connecting them with funding opportunities that support growth.
Entrepreneur Support Network (ESN)
Eligible startups can access grants of up to $2,500 to help fund customer discovery, prototype development, validation activities, and commercialization efforts.
Ready to launch? Reach out if you are interested in learning more.