Tim Schowalter’s leadership story begins in Richland, Michigan, where he grew up learning the value of hard work at a young age in his father’s auction business. After earning a Civil Engineering degree from Michigan State University, Tim joined Pioneer Construction in 1995 — beginning a career defined by steady growth, principled leadership, and long-term community investment.
In 2005, Tim and his wife Barbie completed the purchase of Pioneer Construction. Today, he serves as President & CEO of the Grand Rapids–based contractor, leading a company with annual revenues exceeding $300 million and approximately 250 full-time employees.
1. What core values guide Pioneer Construction, and can you share an example of a project that reflects those values and has had a positive impact on the West Michigan community?
Pioneer operates by a written creed that defines how the company works and leads. The nine core values are:
- People make the difference
- Attitude shines through
- Integrity is essential
- Accountability matters
- Work hard, work safe
- Finish the job
- Experience matters
- Teamwork is crucial
- Responsiveness is the secret ingredient
These values guide not only project execution but also client relationships and internal culture.
A recent example is the Maranatha Tabernacle project in Norton Shores. Rather than tearing down a beloved community landmark, Pioneer helped restore and expand it — honoring its history while bringing new life to the space. The alignment of values between the construction team and the client made it possible to complete the fast-tracked project on time and on budget. The result is a revitalized venue that continues to serve as a centerpiece for the community.
2. How do you motivate and inspire your team to achieve their best performance?
At Pioneer, motivation begins with hiring people who are already driven and who enjoy helping others succeed. Construction is inherently rewarding — builders can look back at what they’ve created and feel the satisfaction of a tangible accomplishment.
The team celebrates wins and looks forward to future projects with enthusiasm. That cycle of building, completing, and improving keeps motivation strong and creates a culture where people take pride in their work.
3. What key experiences have shaped your leadership approach, and what about your work has you most excited right now?
Tim describes his leadership journey as a “trial by fire.” Early in his career, he was placed in positions where he didn’t always feel fully qualified. That experience shaped his belief that young professionals often have untapped potential they may not yet recognize in themselves.
He is most excited about watching emerging leaders within Pioneer step into responsibility, grow their capabilities, and accomplish meaningful work. Seeing others develop into strong leaders is one of the most rewarding aspects of his role.
4. How do you stay updated on industry developments and ensure Pioneer remains competitive in a rapidly evolving construction landscape?
Pioneer stays competitive by remaining deeply engaged in industry associations, peer networks, educational institutions, and client relationships. The company actively listens to subcontractors and clients to understand market trends and evolving expectations.
Notable initiatives include:
- Being the first contractor in West Michigan to hire a dedicated Construction Technologist to vet and implement emerging technology.
- Early adoption of LEED-accredited project management staff and completion of certified sustainable projects.
- Development of an award-winning, data-driven safety program.
- Production of weekly safety training videos to keep safety top of mind across all teams.
Pioneer also shares safety best practices with other contractors, reinforcing the belief that raising standards benefits the entire industry and community.
5. What advice would you give to people aspiring to leadership roles?
Tim encourages aspiring leaders to:
- Learn all aspects of the business.
- Be patient — experience takes time.
- Stay curious and ask questions.
He compares leadership to learning an instrument: mastery requires years of practice, learning from mistakes, and continual growth. There is no shortcut for experience, but there is tremendous value in staying humble and committed to learning.
6. What do you enjoy most about living and working in West Michigan?
West Michigan offers both natural beauty and strong community values. While the changing seasons are a highlight, Tim values most the region’s people and their strong moral compass. Doing business with individuals who prioritize integrity makes both professional and personal life more fulfilling.
7. Why does Pioneer Construction find it important to invest in and work with Lakeshore Advantage?
Job creation and community development are essential to regional growth. Lakeshore Advantage plays a critical role in attracting and supporting innovative businesses in West Michigan.
The benefits of this work extend to every family in the region. By helping businesses grow and thrive, Lakeshore Advantage strengthens the entire ecosystem — and Pioneer directly benefits by helping build the physical spaces that support that growth.
West Michigan offers more than a product — it offers a way of life. Pioneer exists to help build a growing West Michigan, and partnership with Lakeshore Advantage helps make that possible.
