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Work in West Michigan

West Michigan is home to vibrant communities and a growing economy that combine to foster both business and personal success. Learn More »

Grow Your West Michigan Business

We provide custom solutions to support the growth of existing companies and to bring new businesses to the Lakeshore.
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Start Your Business in West Michigan

We provide financial, operational and developmental resources to build the success of new ventures on the Lakeshore. Learn More »

Locate Your Business in West Michigan

We offer advanced intellectual resources that create a competitive advantage for Lakeshore businesses. Learn More »

Holland SmartZone

We are working with the City of Holland and Holland Township to implement this valuable Michigan program in our community. Learn More »


Becoming an investor in Lakeshore Advantage means more than making a commitment to regional vitality, it brings valuable rewards for your  Learn More »

Upcoming Events

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November 19, 2015 | View


July 09, 2015 | View

Michigan SmartCoast Events Summer 2015

May 21, 2015 | View

Family Owned Business Institute Annual Summit

Explore Our Business Groups

Business Services

Explore Business Services Business Services

Our Business Services group serves West Michigan companies with information built  on solid research, and decades of business and economic development experience.  We have relationships with area companies and can help you form strategic connections to grow your business.  We guide companies in obtaining the incentives and financing programs that help your company thrive in Ottawa County.


Explore Innovation Innovation

West Michigan’s entrepreneurial roots run deep. To help new and emerging businesses gain traction, Lakeshore Advantage’s New Venture Group team operates the BioVenture Incubator, which serves green chemistry-based businesses with world-class facilities. In partnership with Michigan State University, we help early stage companies lay the groundwork for a successful, high-growth future with financial, operational, and developmental resources.

Talent Solutions

Explore Talent Solutions Talent Solutions

Innovation drives business success. Our Innovation group aims to foster creativity by supporting and delivering high value programming that has the power to transform the way people do business.