Shop local by purchasing a gift from one of our West Michigan-based startups. Lakeshore Advantage has supported the growth of these companies through our SURGE program.
Salted Perfection
Founder: Terri Wolters
Our unique flavored salts bring delight to your table through a special process that infuses them with a variety of flavors, producing a flavor-forward experience that complements nearly any dish.
Revolin Sports
Founders: Sophie Vandenbosch & Hugh Davis
Revolin Sports designs and sells high-performance pickleball gear that is more sustainable than any pre-existing options in the market. Revolin produces a high-quality, USA Pickleball Association approved, pickleball paddle known as the Equinox. The patent-pending Equinox is designed, manufactured, and assembled right in West Michigan. It features their proprietary BioFLX™ Composite Face, the first and only natural fiber-reinforced face used in Pickleball that offers a better feel, balance, and power than any other paddle. Check out Revolin Sports showroom at 355 Douglas Ave, Holland!
Flamingo Society Stationary 
Founder: Temple Smith
Hit the ground running in 2023 with one of Temple’s lovely, culturally reflective line of planners and stationery for women.
“I wanted planners that featured the voices of Black women. We are brilliant, trendsetters, pioneers, brave, beautiful, witty, vibrant. I wanted planners that showcased that. At Flamingo Society our planners quote Black women.” –Temple Smith
Swaddelini 
Founder: Liz Hilton
Hugs over Tugs! It’s 2am. Your baby has escaped the burrito… again! Your baby wakes up crying every 20 minutes from the moro-reflex. What do you do with that little Houdini? The answer? Swaddelini! Why use your brute force to wrap a baby tightly? Sure they love the compression but they also like to move and wiggle! Swaddelini has hacked it! Give your baby that hug feeling all night without restricting their movement. They can kick but they can’t kick out of it!
Pit Stick 
Founder: Andria Sadowski
As an active working Mom, I was constantly on the hunt for a natural deodorant that actually worked. I struggled to find something that didn’t give me a rash, didn’t smell like lavender – or worse – the latest “cupcake” scent. Nothing was lasting a full day without leaving my armpits feeling wet or sticky. In 2014 I started formulating my own deodorant – it was incredibly effective even on the toughest days of meetings; so I started making some for co-workers, then friends, and now for you.
Audwell 
Founder: Lauren Maat
audwell; /ōh – dwell/ ; noun; Design to bring harmony to your home and family
As a mother of two, Lauren was constantly on a quest to find children’s products that fit seamlessly into her home but found herself coming up empty handed. She decided to make them herself. Lauren founded Audwell to bridge the gap between form and function in the children’s furniture category with sustainable, quality pieces that last from one child to the next.
Cue 
Founder: Abby Britt
As a Physical Therapist, Abby knows how important core strength is to atheltic performance and overall physical wellness. That is why she designed CUE Apparel. CueLines remind you to engage integral core muscles, like a personal muscle memory academy, for improved strength, posture, body awareness, and relief from the hindrance of back pain.