We craft exceptional culinary salts, seasoning blends, and grilling rubs.
Website: www.saltedperfection.com
The Story
Salted Perfection was born out of a passion for flavorful and creative cooking. Terri Wolters had always loved experimenting in the kitchen, blending herbs and spices to create unique seasoning blends. After making custom spice mixes as gifts for friends and family for years, in 2021, Terri’s husband David convinced her to turn her hobby into a business.
About the Product
To help you transform ordinary meals into extraordinary culinary delights with our gourmet seasonings. Simple, easy, and unexpectedly delicious. We help you Make Every Dish Memorable®
Milestone
We launched Select Blends, a line of grilling rubs in June. Two of them won Grand Champion awards at grilling cookoffs in Kansas and Iowa. A new flavor Select Blend (Northport) is being used in the World Steak Cookoff competition in Fort Worth, Texas next month and David is attending that as the team we sponsor competes.
We also recently became listed on Specialty Food Partners website so our products are available nationwide for grocers to order wholesale.
We recently had three registered trademarks awarded by the USPTO.
How SURGE Helped Us
SURGE helped a ton in the very early stages with mentorship and inspiring Terri to move forward with the idea and start selling at the Farmer’s Market. This includes attending SURGE Boostcamp, monthly Founder Roundtables, workshops, AI talks, Happy Hours and Startup Showcases. The SURGE community is amazing and supportive. The group feedback has helped me make difficult decisions like paring back on other ventures, etc.
Why SURGE Matters
I’ve encouraged some budding entrepreneurs to join SURGE. It’s an awesome, supportive community of like-minded people that will get founders started on the right path. Founders have a habit of having an idea, making it, then trying to sell it. SURGE can protect us from ourselves and get us to have an idea, sell the idea to customers and demonstrate the need, then figure out how to make it. We love everyone we’ve met through SURGE and the support and brain trust is simply amazing.
What’s Next
We need to figure the next step out. We need to increase sales and increase production, but we need the sales to justify the investment that increasing production would require due to minimum orders, etc. And then there’s warehousing. We can’t store 4000 jars of spices in our garage, the chipmunks would have a field day. We are at a challenging point where we have plenty of traction but don’t have the resources to scale.
Advice to Others
Sponsoring competitors exposes our products to potential customers and provides social proof that our stuff is kick-ass. Hopefully they go to their favorite retailer and request them to stock our products and the retailer can order it on SFP.