CUE is more than just athletic apparel, it’s apparel with a purpose!
Website: cueyourlife.com
The Story
As a physical therapist, volleyball coach and mom I am frequently educating my patients, student athletes and kids on the importance of core strength and stable posture. I often find that we will engage our core when we are mindful about it, but with life’s busy tasks, we forget about that core engagement, quickly slipping back into our flexed, forward posture. The benefits of core strength is key for proper alignment, movement, athletic performance and pain control. Hence, CUE Apparel was created to provide core awareness reminders, designed with innovative CueLines in a comfortable compression tank top.
About the Product
CUE Apparel is a core awareness training tool in a tank top. It is designed with comfortable compression and internal CueLines strategically placed to enhance the wearers understanding of core engagement. As you wear the shirt, the CueLines automatically evoke a core engagement reminder for improved strength, posture and control.
Milestone
Newly designed and recently launched CUE Apparel: Apparel with a Purpose and Fashion with a Function
How SURGE Helped Us
Through SURGE I have been introduced to some other innovative and creative entrepreneurs in Boost Camp.
I have enjoyed the Lunch and Learn sessions designed to inspire, guide and enhance a newly founded company. These sessions are helpful in forming a strong network of entrepreneurs.
I have recently met with SURGE Business Coach, Brooke DeBoer, for a personalized, one-on-one, small business coaching. Through my work with her, we are working to form specific timelines and achieve newly formed business goals to enhance CUE Apparel.
Why SURGE Matters
As I am new to the start-up world, it can feel a bit lonely if the business is small and still in its infancy. Having the opportunity to network with others who have been in the same situation is invaluable as a new business owner with a new concept to launch. I would encourage other founders to join SURGE for help, guidance or just to take time to make their new business a priority.
What’s Next
Continued promotion of the product leads to enhancing other individuals lives through wearing CUE Apparel. For instance, a collegiate basketball player and lacrosse player are utilizing the core training tool to enhance their personal performance and work outs.
Another goal in the next few months is to present at 5×5 night.
How to Help
It is important to educate people on the benefits of core strength and improved posture. As our lives are so heavily reliant on technology, it is easy to fall into a habit where we are not using our core postural muscles. Social media engagement can help promote the product and reach a larger audience to teach the benefits that a strong core provides.
