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Press Releases

Lakeshore Advantage Hosts Expert Panelists To Discuss The Return On Investment For Implementing Smart Manufacturing Technologies

HOLLAND, Mich. – Today, Lakeshore Advantage, the economic development organization serving Ottawa and Allegan counties, hosted an event as part of the organization’s Talent Learning Series featuring expert panelists from the automation sector. Nearly sixty leaders from the region’s manufacturing, technology, automation, and education among other sectors, were in attendance.

 

The panel was held as part of a broader series of events. The Lakeshore Advantage Talent Learning Series addresses what continues to be a significant barrier to growth for manufacturers in West Michigan’s lakeshore region—talent attraction. Experts discussed the hidden returns, and costs, that manufacturing leaders should consider when implementing new smart manufacturing technologies.

 

Erik Davis (Automation Alley), Brandon Couture (Koops Automation Systems), Marc Smeyers (GHSP), Shawn O’Farrell (DISHER)

 

“There were many light bulb moments during today’s discussion,” said Jennifer Owens, President of Lakeshore Advantage. “What was evident to me, is that any perceived resistance to automation is not about the fear of technology, it’s about the fear of change. We need to equip our leaders with the skills to bring their team along on the journey.”

 

Discussion centered on ways for manufacturers to evaluate their operations and decide which elements are suited for automation or smart technology to help them run lean. Panelists also discussed the impact of adopting new technologies on workplace culture.

 

Panelists included:

  • Marc Smeyers, Chief Technology Officer at GHSP, a leading global supplier of mechanical and electromechanical systems to the automotive, transportation, and appliance industry
  • Eric Davis, Governance Lead and Analyst at Automation Alley, home to the World Economic Forum’s US Centre for Advanced Manufacturing
  • Brandon Couture, Sales and Marketing Manager at Koops Automation Systems, an automated solutions provider to the automotive, aerospace, energy, construction, consumer goods, and life science industries

 

The panel was moderated by Shawn O’Farrell, Area Lead of Manufacturing Technical Services and Automation at DISHER.

 

“Custom automation can go into environments that people can’t or don’t want to go into” said Brandon Couture of Koops Automation Systems.

 

The Michigan Economic Development Corporation (MEDC) is promoting smart manufacturing technologies through investments and grants to regional economic developers and organizations that support Michigan manufacturers, such as Michigan Manufacturing Technology Center-West and Automation Alley. Both organizations offer resources to help Michigan businesses adopt advanced technologies. MEDC’s Industry 4.0 Technology Implementation Grant can provide 50% reimbursement for qualifying smart manufacturing technology costs up to $25,000.

 

Ryan Lillibridge (Mission Design and Automation)

 

The Talent Learning Series is an event series for Lakeshore Advantage investors. To learn more about becoming an investor visit lakeshoreadvantage.com/our-investors or contact Beth.Blanton@lakeshoreadvantage.com.

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Press Releases

Liberty Plastics Expands Holland Charter Township Headquarters, Creating Ten New Jobs

HOLLAND, Mich. – Liberty Plastics, based in Holland Charter Township, Michigan, announced they are expanding. The company, which has been operating at capacity in its current space, is investing $3 million to build out its Holland headquarters and continue to grow in the custom plastic injection molding and assembly business. The expanded operations will result in ten new jobs for production workers and other opportunities.

 

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“West Michigan is a great place to build a strong business,” said Rich Lynema, president of Liberty Plastics. “We have many supply partners and customers in the area that are essential to our continued success.”

 

Lakeshore Advantage, the economic development organization that navigates growth for employers in Ottawa and Allegan Counties, assisted the company in navigating local resources for its expansion. The 28,000-square-foot project will allow additional space and upgrades for multiple aspects of Liberty Plastics’ overall operations.

 

“Liberty Plastics delivers key services to a depth of manufacturing businesses in and outside the region and strengthens the local economy” said Jennifer Owens, President, Lakeshore Advantage. “We are grateful to have them here.”

 

The family-owned company serves a range of industries including furniture, automotive, recreation, agriculture, consumer goods and construction. The expansion adds to the ecosystem of manufacturers in these industries.

 

Holland Charter Township is supporting this project in the form of a 12-year Industrial Facilities Tax Exemption which was approved on March 16.

 

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“Holland Charter Township is pleased to have Liberty Plastics expand their operations,” said Holland Charter Township Manager, Steve Bulthuis. “Their investment supports the economic health and vitality of the Township and larger community.”

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Press Releases

Lakeshore Advantage and GMED Win Economic Development Deal of the Year Award

GRAND RAPIDS, Mich. – Lakeshore Advantage, the nonprofit economic development organization for Ottawa and Allegan counties, was selected alongside Greater Muskegon Economic Development as winner of the MiBiz Deal of the Year Award in the Economic Development category. The two organizations worked together to secure approved funding from the State of Michigan for the Southeast Regional Force Main infrastructure expansion project. The concept was originally introduced almost fourteen years ago and its construction represents one of the region’s largest and most important collaborative efforts.

 

“We are honored to receive this recognition and are thankful that after years of advocacy and collaboration this project is moving forward” said Lakeshore Advantage President, Jennifer Owens. “This is deeply impactful to this community and our important agribusiness sector companies. We’re grateful to MiBiz for putting a spotlight on the deal.”

 

Left to Right: Kate Skaggs, The WinMatt Group; Mark Prein, Prein & Newhof; Michigan Senator Roger Victory; Jennifer Owens, Lakeshore Advantage; Morgan Carroll, Greater Muskegon Economic Development; Mark Eisenbarth, Muskegon County
(Left to Right: Kate Skaggs, The WinMatt Group; Mark Prein, Prein & Newhof; Michigan Senator Roger Victory; Jennifer Owens, Lakeshore Advantage; Morgan Carroll, Greater Muskegon Economic Development; Mark Eisenbarth, Muskegon County)

 

The wastewater line will provide critical, stabilizing infrastructure to agribusinesses and food processors in Muskegon and Ottawa counties. The connection will come via a 30- inch force main wastewater line that will extend nearly 20 miles between the two facilities, allowing food producers to take advantage of unused capacity at the Muskegon County Resource Recovery Center. Dairy producers fairlife, Applegate Dairy and Continental Dairy, as well as Swanson Pickle Company and DeVries Meats will connect to the new line once construction is complete. Total private investment from these companies is estimated at $187 million, and the project is expected to create 145 new jobs over the next 3-5 years.

 

The two economic development organizations celebrated together at the M&A Deals & Dealmaker Awards event on the evening of March 1. The awards, presented by MiBiz, are judged by a panel of executives, attorneys, CPAs, bankers and other dealmakers,  and recognize outstanding achievements related to mergers, acquisitions, capital formation, and other types of dealmaking throughout West Michigan.

 

“GMED is honored to accept this award alongside Lakeshore Advantage,” said Marla Schneider, President/CEO of Greater Muskegon Economic Development. “This regionally collaborative project will result in exponential growth for Michigan’s agri-processing companies and suppliers for years to come.”

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Investor Spotlight

Investor Spotlight

Marcus A. Jackson

Marcus A. Jackson serves as the Vice President, Community and Economic Development Manager for the Western Michigan Region. He is responsible for overseeing the bank’s regional compliance with the Community Reinvestment Act; cultivating and leading community partnerships; and executing community development and social responsibility strategies.

 

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Marcus joined Fifth Third Bank in 2021 and has over 10 years of experience in the banking industry that includes formal credit training, business bankingcommunity development, financial education, and community outreach. Marcus was instrumental in establishing the Community Development Organization in Southeastern Michigan for his previous organization, helping them achieve an outstanding rating.

Education
Marcus earned his bachelor’s degree from Western Michigan University – Haworth College of Business in 2012. He is currently working on his MBA from Wayne State University – Mike Ilitch School of Business.

Professional and Civic
Active in the community, Marcus has been involved with several professional organizations over the years. He is currently serving on the Mary Free Bed Foundation Board, University of Michigan Health – West impACT Board, Grand Rapids Community College Foundation, Aqume Foundation Board, and Better Business Bureau of West Michigan.

What led you down your professional path—from childhood interests to choices in educational focus and beginning your career? What were the key turning points for you?

My father and mother instilled a good work ethic in both my sister and I at an early age. When I was 14, I asked my dad for a cell phone he said “No, go get a job” and two weeks later I got job. About a month after that I bought my first cell phone. I was so proud I went to him and showed him my blue Nokia Tracfone saying “Look dad, I got a phone!” His response was “Great! Now you can pay for the minutes!”

At the time, I thought I was showing him I could get what I wanted. What I didn’t realize then, is that he was teaching me responsibility and showing me that you must work hard to get what you want. This lesson has stayed with me. It carried me through undergrad at WMU, in my career now, as well as in my graduate studies at Wayne State University where I’m working toward my MBA.

As a marketing major, I never thought I’d be in banking. But I was curious. And after graduating, I enrolled in a bank management training program. It was a steep learning curve, particularly because I was the only non-finance major in my cohort and it was a whole new world. I worked hard, stayed focused—I was disciplined, and through that I found a love for banking and the world of finance.
I later found, through my work in banking, that making an impact is not only my passion, but my purpose.

What have you learned in your leadership role and what advice would you give to others in a new leadership role?

Since being in this role, I’ve learned that representation matters. As a leader it’s important to lead, but also to remember who you are leading, why you are leading, and to listen. The listening part goes for your team, your clients, and the communities you serve. Leaders have a responsibility to be the voice for those who are not at the table. It’s important to empower others. No matter your title or rank, anyone can be a leader.

In terms of advice, I think it’s important to lead by example and stay true to your word. When I think back to past managers that I’ve had, the ones who left the greatest impact on me did just that. These things show your team that you are in it together. A man’s word is his bond. That is something that that my parents always said to me growing up, and it stuck. I strive to be a leader of integrity, so while I expect and hold others accountable for what they say and do, I ask them to do the same for me.

Who are the people who have had a profound influence on you and your leadership style?

My parents; my former manager, Jason Paulateer; my former colleague, Sheila Marable; and host of others—too many to name. I would not be the man, nor leader, I am today if weren’t for all these people.

I’ve had the privilege of witnessing my father’s work ethic in leading our family and as an executive for a Fortune-100 company. I’ve also been blessed to watch my mother lead in church and as an entrepreneur. I am grateful to her for showing me how to follow my passion.

I’ve known Jason my entire banking career. He’s been a mentor, friend, and now former manager. All the things he’s taught and shown me in the last 10+ years have been instrumental to my career. His leadership style is the one I strive for. A leader who is dependable, empathic, kind, and known to always get the job done. Sheila was my Treasury Management Officer when I first started in banking. She was the mentor and big sister I didn’t know I needed after graduating the bank credit training program. I’m a better banker because of her.

While those four individuals have absolutely influenced me and my leadership style there are so many more. My success is their success, and I would not be where I am today without all of them. For that I am eternally grateful.

Talk to us about company culture. What are some values that you and your team live by? 

One Bank. At Fifth Third Bank believe we are stronger together. It’s not uncommon to see multiple departments coming together for the good of a client. We want all clients to receive exemplary service and have all their banking needs met.

Another value is Strengthening Our Communities. At Fifth Third Bank we know we have a responsibility to be good corporate citizens and give back to the communities we serve. This is accomplished not only with philanthropic dollars, but also through volunteerism and working with our partners to meet the needs of the community. Every community is different, so we don’t take a blanket approach in meeting community needs. Only by working together can we truly strengthen our communities.

What is a book that you’ve read or an influencer that you’ve listened to recently that has made you a better leader?

I love audio books. The last audio book I listened to was “Who Moved My Cheese?”. A mentor of mine suggested the book when I started my current role and it’s a great book!

Change is inevitable. As a leader, you need to be able to pivot quickly. The book is a great reminder that there is no growth in comfort.

Can you share why it is a priority for you to invest in economic development?

Economic development is about more than a single individual or entity, it’s about building a community that’s better for everyone.

As a resident of West Michigan, I want to be a part of that growth. So, it is important to me to be part of initiatives that invest in communities that make a difference and improve the quality of life for others. Doing this work allows me and others to show the next generation the importance of giving to your community. I believe investing in our communities’ economic development helps West Michigan and the entire State of Michigan thrive.

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