ABOUT US

Our Strategic Plan

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Powering Our Future Workforce

INITIATIVE 1

 

Accelerate attraction, retention and growth in our talent pipeline with a focus on the next generation of high-demand emerging workers.

 

Expected Outcomes:

  • The Lakeshore region is at or above the national average educational attainment rate.
  • We have an increased rate of primary employers offering internships, apprenticeships, and co-ops.

Powering Primary Employers & Communities

INITIATIVE 2

 

Support stability and growth of existing primary employers in the region while positioning ourselves as a top business destination for new and expanding businesses.

 

Expected Outcomes:

  • Employment growth will be at or above the national average growth rate.
  • 15 or more Lakeshore Advantage-supported expansion or attraction projects per year.
  • $15M in leveraged funds, on average, per year.

Powering the Next Generation of Employers

INITIATIVE 3

 

Establish a dynamic startup ecosystem for entrepreneurs and the next generation of employers in target sectors.

Expected Outcomes:

  • 65 Lakeshore Advantage-supported startups on average per year.
  • $2M average annual funding available to startups.
  • Six startups per year, on average, achieving revenue stage.

The Lakeshore Region’s Future Is Ours to Shape

 

Just like a thriving business, our region must compete—and win—to attract the next generation of talent, employers, and entrepreneurs. Powering Our Future is how we take the lead. It’s our playbook for ensuring a strong economy and vibrant communities for decades to come.

 

 

See the Press Release Here!

 

The Powering Our Future campaign has already received commitments from several regional businesses and organizations, including:

 

  • Now for the Next Fund

  • MillerKnoll

  • Corewell Health

  • Fifth Third Bank

  • Huntington Bank

  • LG Energy Solution

  • Priority Health

  • The Stow Company

  • Bank of America

  • EV Construction

  • fairlife

  • Haworth

  • Holland Board of Public Works

  • Lake Michigan Credit Union

  • Lakewood Construction

  • Macatawa Bank

  • Old National Bank

  • Pioneer Construction

  • Boar’s Head Provisions Company

  • Brooks Capital Management

  • ITC

  • Trans-Matic

  • Impact Fab

  • Warner Norcross + Judd LLC

  • Muskegon Community College

  • Holly and Erick Johnson

  • Metal Flow

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