Our Organization

Our mission is to drive the economic growth in our community through Vision, Innovation and Commitment.

We achieve this with our highly experienced professionals in three segments that service unique needs businesses and entrepreneurs face.  These groups include our Business Services Group for growing and keeping businesses along the Lakeshore, our New Venture Group that assists entrepreneurs with new and emerging businesses and the Innovation Group to help foster creativity that invigorates businesses and encourages new ways of thinking.

Lakeshore Advantage is a non-profit organization that works within the community to leverage the strengths of West Michigan. Lakeshore Advantage works to attract new businesses and encourage growth in companies located here.

Our Board of Directors is comprised of leaders from both the private and public sectors. Likewise, our staff consists of business innovators with decades of experience in a variety of industries. The comprehensive, future-driven perspective they provide keeps Lakeshore Advantage poised on the cutting edge, delivering a wealth of services to help businesses discover the Lakeshore advantage.