Varsity News Network

Varsity News Network

The Client

Varsity News Network helps schools promote their athletic teams through a state of the art, online sports information system. While providing coverage, exposure, and recognition for all athletes, Varsity News Network also helps students learn techniques and technologies including writing, web-design, marketing and entrepreneurship.

The Project

Looking to attract more schools to use their online sports information system, Varsity News Network needed seed capital to improve their marketing and expansion efforts.

The Result

Lakeshore Advantage guided Varsity News Network through the process of applying for funding via the Lakeshore Seed Capital fund. As a result, Varsity News Network was approved for $30,000 to propel their system to align with mobile device applications, and, in turn, generate additional opportunities for the company. Varsity News Network has now partnered with schools in more than 100 schools in 14 states.