NetRivet, Inc.—Creating “ProPhoto”

NetRivet, Inc.—Creating “ProPhoto”

The Company

NetRivet, Inc. develops, sells and supports a web application they created called “ProPhoto” that allows professional photographers to build a unique, branded, high-quality online presence for their business.

The Project

Jared Henderson came to the TechVenture Accelerator looking for help in establishing a web development company that would build custom websites for local businesses. Lakeshore Advantage provided inexpensive location, networking resources, legal and accounting advice, and business coaching. Within the first few months, Jared began developing ProPhoto as a side project. Throughout the first year, the team of advisors helped coach him through a transition to focus exclusively on ProPhoto, shifting from Jared’s original plan to build custom websites locally to selling a digital product internationally.

The Result

NetRivet has now released 4 major paid upgrades to the original software, has tens of thousands of installed users, and has become the worldwide industry standard for professional photography blog-style websites. The company has added 4 full-time employees, with more growth likely in the near future.