Our Business Services group serves West Michigan companies with information built not only on thorough research, but on decades of collective experience working with businesses across the Lakeshore and the world.
Helping Area Businesses
Our team visits and surveys area companies each year to ensure our community continues to grow and meet the needs of industry.
The survey process benefits your business as Lakeshore Advantage can help identify national, state and local funding opportunities, local business connections and other resources to ensure your company continues to grow. We have relationships with area companies and can help you form strategic connections in our community. We guide companies in obtaining the resources that help area companies thrive along the Lakeshore.
Visit our What We've Done page to see examples of how area companies have benefitted from this process.
Attracting New Business
In addition to providing support to businesses that are already here, our Business Services Group leverages the strengths of Lakeshore companies to attract new companies to the area. This strategy of attraction and retention adds to the depth of our highly efficient industry clusters.
West Michigan: Michigan's SmartCoast
West Michigan is home to a variety of highly efficient industry clusters, including furniture, automotive, food processing and, most recently, an advanced energy storage cluster known as Michigan’s SmartCoast. SmartCoast is a collaborative effort that will build upon new lithium ion battery manufacturing investment. Already there’s been an influx of businesses forming a growing supply base, and a surge in education and training programs to support this developing industry. We are leading the effort to help it grow.
Let us help your business grow. Contact Bruce Adair, Christine Powers or Bruce Cisler to find out how.