LOCAL LEADERS TO SHARE RAW STORIES AT FAILURE:LAB HOLLAND

1/19/2017 - Holland, Michigan – Failure:Lab, an international movement with the mission of eliminating the fear of failure and encouraging intelligent risk taking, is coming to Holland’s Park Theatre on Thursday, February 9, 2017 at 7:00 p.m. Community members, entrepreneurs, students and anyone looking to learn from raw, personal, thought-provoking stories and lessons of failure, coupled with live entertainment, are encouraged to attend.

“These stories are meant to inspire us to not fear failure, but rather view it as a stepping stone to other great things to come,” said Jennifer Owens, Lakeshore Advantage president. “Entrepreneurs who often experience higher rates of risk, and therefore often higher risks of failure, should prepare to be doubly inspired by these stories.”

Failure:Lab is hosted by Lakeshore Advantage in partnership with the Michigan West Coast Chamber of Commerce and is the first Holland SmartZone event this year. Given the SmartZone’s role in assisting startups and budding businesses to achieve their next milestones, entrepreneurs and community members with big dreams are specifically encouraged to attend.

“With this incredible lineup of talented business and community leaders making themselves vulnerable in this setting, the stories and lessons are sure to challenge, impact and inspire,” said Jane Clark, president, West Coast Chamber. "Failure:Lab Holland is a must-attend event for those looking to grow personally and professionally.”

The event will showcase personal stories of failure from six successful West Michigan business and community leaders. They are:

  • Austin Asamoa-Tutu, Director of Technical Services, Worksighted
  • Luciano Hernandez, President, Tiger Studios
  • Jennifer Owens, President, Lakeshore Advantage
  • David Tebo, Superintendent, Hamilton Community Schools
  • Pastor Willie James Watt Jr. Founder & Executive Director, ESCAPE Ministries
  • Dr. Mirka Wilderer, Vice President & General Manager, Evoqua Water Technologies

Local entertainers, mostly musical, will showcase their talents between stories. Audience engagement will be supported with Twitter prompt and designated moments of reflection throughout the evening.

Consumers Energy, with a history rooted in entrepreneurism, is the title sponsor of Failure:Lab Holland. Consumers Energy was born over 130 years ago when a Jackson, MI-based farmer with an electricity hobby started a small business lighting up streets in downtown Jackson.

“Consumers Energy is excited to partner with Lakeshore Advantage through Failure:Lab as another innovative way to support business entrepreneurs and the local community,” said Lisa Gustafson, the company’s executive director of Business Customer Care.

“We started small, and today are proud to deliver hometown service through 7,500 coworkers across Michigan’s Lower Peninsula as one of the state’s largest and most enduring companies.”

The Park Theatre is located at 248 South River Avenue, Holland, Michigan. Tickets are $20 for general admission and $10 for students, and are available at http://failure-lab.com/events/lakeshore-advantage/.

About Failure:Lab
Failure:Lab began in 2012 by a group of professionals in West Michigan, in an effort to eliminate the fear of failure and encourage intelligent risk taking. The event showcases local community members as storytellers and entertainers who share personal stories of failure, publish crowdsourced lessons, and instigate discussion.

About Lakeshore Advantage
Lakeshore Advantage is a non-profit economic development organization that catalyzes resources to drive economic growth in West Michigan. Lakeshore Advantage works to maintain a robust primary business base at all stages of development, from startups to large world-class corporations. Lakeshore Advantage is the administrator of the Holland SmartZone.

Lakeshore Advantage links area companies with the tools and resources needed for continued growth in Ottawa County. In 2016, Lakeshore Advantage assisted with 26 growth projects resulting in over $205 million dollars in new private sector investment and 1,052 new jobs.